Getty Olive Oil:
Some of the Getty family live here in Cape Town. We were commissioned to package their Getty olive oil from their estate in France.
The only mandate in the brief was to use the old Getty Olive Oil logo from way back when.
Our solution was to place an oil rig on top of an olive and name it “The Other Oil”.
We aged the packaging to make it look like an old oil can.
The text is quite charming “Formula for success: rise early, work hard, strike oil”- Paul Getty.