At Pace - Design & Advertising
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Malus:

Malus is a boutique apple brandy; handcrafted in every sense of the word. Painstakingly distilled on the Paul Cluver Estate and combining the traditions of cognac, whisky, calvados and brandy, it is offered by invitation only to a select few.

This idea was captured in the logo which featured a single drop shape in the “M” it showed the rarity and painstaking production of each and every drop. At Pace completed the design of its corporate identity, packaging and marketing collateral – effectively adding layers of luxury to a truly premium product.