Heineken believes in the power of local brands, and working together with the Soweto Brewing Co. as a partner, fulfil the promise of their team’s original vision for the company.
Soweto Gold is the first born Ekasi that represent a new Icon for South Africans. The brand was developed through the inspiration of the entrepreneurial spirit, optimism and local community to showcase the Ekasi’s rich heritage and spirit of kasi (township) brotherhood.
The old Soweto cooling towers (Often refers to as the FNB towers) provided the inspiration for the brands icon, lit with the golden rays of a sunset. It is important to note that the sign off on the label “Born in Soweto. Brewed for all” paves the way for the beer to be launched nationally.
Soweto Gold Superior Golden Lager broke all the design rules through designing a premium superior golden lager with gold and black colours at an affordable price point. The first ever Kasi born beer now available for all south Africans, the icon has arrived!