Al Haram Beverage Company in Cairo approached us in January 2019 to come up with some names for a new sparkling wine, this would then lead to final label design, photography and rich media video. In the end a perfect case study to showcase At Paces' full service offering. From logo and brand conceptulisation to brand building, web design, packaging design, fine art capabilities and so much more.
FYI…there is nothing we cannot do here at At Pace, because with all our extensive advertising and design experience, we really can deliver on what a client needs.
The final name would be Gianaclis 1882. Gianaclis was a Greek explorer and the first person to plant vines in Egypt in 1882. He left quite legacy in Egypt for what he accomplished as a successful business man. Our idea for the label - the tiny rising bubbles would turn into the night sky, in the form of a celebration, and it was written in the stars that this was destined to happen. As a designer working for and with a client, we may not get everything we want in the design, but sometimes close is good enough. We did not achieve our initial concept completely, but what we did get was a happy client.
The Gianaclis packaging took us into photography and ultimately into video. And so with a delighted client at the close of 2019, we now have 3 more highly professional projects on our books. So here’s to 2020. Sabrage!