General

The Other Oil

The Other Oil. We were commissioned to package the Getty family olive oil. The only mandate in the brief was to use the original Getty Oil logo from the 50's. Our solution was to place an oil rig on top of an olive and name it “The Other Oil”. We aged the packaging to make it look like an old oil can. The text on the back quite charming “Formula for success: rise early, work hard, strike oil"- Paul Getty.